- Bunny’s Plant Adventure
Many spaces that parents visit, often leave both of them feeling exhausted, overwhelmed and unhappy. A botanic nursery is one of such places.
By intervening the experience for both the main customer (parents) and non-customers (children) through 3 main touchpoints, it creates a more exciting and pleasant experience for both parties, allowing them to look forward to the next visit.
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- Touchpoint 1
- Bunny’s Plant
- Adventure Mobile App
We designed two mobile interfaces — one for the parent and one for the child — to create a fun, collaborative plant shopping experience.
Parent’s App
The parent’s app works like a typical e-commerce platform. They can browse for plants at their own pace, add items to their cart, and once confirmed, the selected plants are sent to the child’s app. This helps parents find what they want without rushing or wandering around the nursery.
Child’s App
The child’s interface is simple and intuitive — one big button per screen. It’s designed to guide them through a real-world treasure hunt. Once they receive the plant info from their parent, they search for it around the nursery. When they find the right plant, they get to redeem a small reward.
- Touchpoint 2
- The Reward -
- Plantable Seed Card
As a reward, children can collect special plant cards from the Bunny Statue. Each card teaches them fun facts about the plant — like its “superpowers” and how to grow it. Even if the child loses the card, it’s okay — the card is plantable! It contains seeds and can be planted to grow the actual plant.
These cards are designed to spark a child’s interest in nature and gardening. Inspired by the joy of collecting Pokémon cards, they also create a chance for parents and children to bond through collecting and planting together.
- Touchpoint 3
- Bunny’s Burrow
At the planting corner, parents and children can use their plantable seed cards to pot a plant together. This hands-on activity not only gives them a break but also creates a meaningful moment to connect through nature.
By turning rest time into shared time, Bunny’s Burrow encourages family bonding, builds positive memories, and helps children feel proud of growing something with their own hands.
- Reflection
- Understanding the user
Looking back, choosing to design for both parents and children made things unnecessarily difficult. Their motivations were often misaligned — parents came for the plants, while children just wanted to play. It was hard to find common ground between those two mindsets, and I often felt stuck trying to please both.
I especially struggled to understand what would genuinely interest a child. I kept asking myself: Why would a child care about gardening? What would make them want to participate? For a while, I had no answers.
But through testing and feedback, I saw that it wasn’t about making kids love plants — it was about making the experience playful, rewarding, and easy to understand. The scavenger hunt became the bridge: kids were motivated by the challenge, while parents appreciated the guided navigation. This helped shift my mindset — the goal wasn’t to align their interests, but to design a moment they could enjoy together for different reasons.
- Reflection
- Designing Digital-Physical Spaces
Designing something that lives both on-screen and in the real world was harder than I expected. The experience depended on how families moved through the nursery , where they are under the heat, surrounded by distractions, and with no clear paths. These physical factors had a bigger impact than I had planned for.
Looking back, I should have tested the full experience with an actual parent and child at a nursery. That would’ve shown me how the design holds up in context — what gets noticed, what’s confusing, and how long families actually engage. It was a reminder that real environments reveal things screens can’t.
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- MUJI for Kids
- Less Clutter, More Wonder
MUJI Kids brings a whimsical touch to the renowned minimalist brand by refreshing the logo and overall branding, now featuring charming mascots.
These mascots, each with unique personalities, align perfectly with the four main children's product categories—clothes, toys, sweets, and home goods. While introducing a playful element, MUJI Kids stays true to the simplicity and functionality that defines the MUJI brand, ensuring a cohesive experience for the younger audience.
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- Understanding MUJI
The most important part of a brand extension is understanding the brand itself. MUJI has a clear and consistent identity: simple, minimal, and no-frills. This strong foundation made it easier for me to start generating ideas.
Focusing on children’s products felt like a natural direction, especially with the evergrowing market for children’s products. since many parents today want their child’s aesthetic to match their own. Clean, simple, and minimal. While I don’t necessarily agree with this trend, I saw it as a design opportunity.
The main challenge was balancing the colorful nature of children’s products with MUJI’s muted, minimalist look. How do you make something fun and child-friendly without breaking MUJI’s visual language?
I landed on a middle ground. Color is okay, as long as it’s used sparingly and purposefully. The key was to keep the palette soft, limit the number of colors, and use them in ways that still feel true to MUJI.
- Learning from Iconic Mascots
For the MUJI Kids extension, I designed four mascots. Each one corresponds to a letter in "MUJI" and represents a category of children's products.
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M is serious and proper. It represents clothing.
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U is wild, energetic, and coated in candy. It represents sweets.
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J is curious and playful. It represents toys.
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I is calm and sleepy. It represents lifestyle items like bedding and homeware.
I was inspired by iconic mascots like Ronald McDonald and his crew, Mickey Mouse, and the M&M’s characters. These mascots are not just faces for a brand. They are personalities that stick with you, and that familiarity builds trust and emotional connection.
According to a study, mascots improve brand recall and engagement in children's branding. By giving MUJI Kids its own cast of characters, the brand becomes easier for children to relate to and remember. This also encourages parents to return, because the brand now speaks to both the child and the adult.
- Aligning Designs with MUJI
When coming up with ideas for design opportunities, I ensured that it related to what MUJI already had in store or what they are already doing.
One feature of MUJI stores that stood out to me was the stamping station to customise one’s notebook. It was a core memory whilst growing up. As such, I designed stickers of the alphabet that is inspired by the mascots so that customers can customise their notebook with the MUJI icons.
They also had minimalistic bags in MUJI, and I thought that by incorporating the designs into shopping bags, it would strengthen the identity of the mascots.
- Incorporating Fun
With the mascots a part of the brand identity I realised that there were so many opportunities to incorporate the mascots and bring out their personalities.
I designed a short advertisement clip to be located at a nearby bus stop.
This advertisement brings the mascots to life and makes the branding more memorable.
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- Fruit Up!
- Eat your fruits
Fruit Up! is a vibrant initiative aimed at inspiring children to embrace healthier eating habits through the magic of fun packaging.
By ingeniously redesigning fruit packaging with playful and exciting elements, Fruit Up! transforms the perception of fruits, making them not only nutritious but also irresistible to young taste buds.
This innovative brand is on a mission to cultivate a lifelong love for fruits, encouraging a healthier and happier future for the next generation.
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- Anti-Love Scam Posters
This project is a set of adertisements redesigning current anti-love scam posters to make them more captivating and engaging.
This retro Paul Rand art style was chose for its simplicty and bold shapes and colors. It conveyed the message clearly without adding unneccesary elements, while being eye-catching in any public space.
Each message is also carefully curated to make the campaign more memorable.
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more coming soon :)
Collaborated with Teo Myron, Tan Le En, Ashley
Beam is a set of modular devices that assist people suffering from early to mid stage dementia in their bathroom routines.
The 2 modules, the Sink Buddy and Shower Buddy, signal to the person with dementia which product to use for a specified duration. Through a smart home system, Caregivers can connect and customise the modules to different routines and also receive notifications upon completion of daily activities.
Designed to be simple and unobtrusive, Beam aims to provide caregivers with a moment of respite from their busy routines, while people with dementia can maintain their daily hygiene independently and with dignity.
Check out the short video below to learn more on how it works!
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- NUS Cities
- Newsletter Cover
For a year, I had to opportunity work under the Communication Design Hub as an Illustrator for the NUS Cities quarterly newsletter.
I was responsibile for desinging the covers as well as other design assets used in the newsletter.
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